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AN XPERIENCE

WITH JOE COLE is


Premier League football club Chelsea FC and 

its sponsor, BingX, created a branded content project 

in South Korea with club legend Joe Cole as the host.



OUR ROLE

: Managing Agency


JUEGO served as the lead agency for the operation, 

connecting Chelsea FC, BingX, and various partners, 

including media, legendary guest collaborations, and 

documentary production, to maximize synergies and 

meet the needs of both hosts and guests.

Media

Homeless World Cup

2024 Seoul is


An innovative international sports event that uses football to 

positively transform the lives of vulnerable participants and 

make a significant contribution to addressing the social 

issue of housing poverty, the 2024 HWC was held in Seoul for 

the first time in Asia since its inception in 2003.



OUR ROLE

: Managing Agency


JUEGO served as the head of operations, negotiating 

broadcast rights, attracting sponsorships and social media challenges, and developing the official soundtrack to 

maximize the unity and synergy of 52 teams from 38 countries 

around the world.

Media

ESPORTS AGENCY

A project based in the Daejeon and Chungcheong regions. 

Establishing a solid operating system by breaking away from the unstable structure of existing industries and strengthening regional ties.

Activities aimed at developing domestic industries through various collaborations 

such as regional and traditional sports by breaking down industry boundaries.

Pro Teams

ESPORTS AGENCY

A project based in the Daejeon and Chungcheong regions. Establishing a solid operating system by breaking away from the unstable structure of existing industries and strengthening regional ties.

Activities aimed at developing domestic industries through various collaborations such as regional and traditional sports by breaking down industry boundaries.

Pro Teams

ABOUT US

Su Yong Park

CEO

Sungwoo Chun

FIFA Football agent

Youba Hamatou

EMEA Advisor

Works

ABOUT US

JUEGO is a company that creates businesses that focus on the essence of football.

We will build a professional and stable coach training system to make a positive impact

on the global sports industry and conduct our own business.

Our vision is to create a healthy sports ecosystem with the cultivation of excellent

Members

Su Yong Park

CEO

Sungwoo Chun

FIFA Football Agent

Youba Hamatou

EMEA Advisor

WORKS

[Signing Sadam Sulley as the club agency for Chungbuk Cheongju FC]In JUEGO's first activity as an agency, JUEGO signed Ghanaian striker Sadam Sulley as the club agency for Chungbuk Cheongju FC

[KFA Football Manager National Team Selection]Hosted the first ever FIFAe World Cup Football Manager national team selection with KFA

and more